Our approach
Working closely with both partners, we developed the themes, learning outcomes, and tone of voice to ensure the story landed with younger audiences. Our approach focused on making complex environmental issues feel tangible and empowering, using playful interaction and clear takeaways.
We shaped a hands-on visitor journey built around discovery and action. Interactives were designed to be short, intuitive, and repeatable, while content was layered so children could explore at their own pace. A key thread through the experience was encouraging visitors to make a series of water-saving pledges before leaving, reinforcing learning through participation.
Solution
ABG Design planned, designed, and managed the Value of Water exhibition from concept to completion. The exhibition blends child-friendly interactives with clear facts and figures, showing how water is sourced, protected, and saved across the South West.
Key moments include leak-tracking interactives, a “water-saving hero” experience, pledge-making, and playful learning through short animation and water-hero costumes, creating a fun, memorable push for water conservation at Roadford Lake.
