Our approach
ABG Design developed a tailored wayfinding strategy that focused on clarity, restraint, and brand alignment. We reviewed arrival points, sightlines, and visitor movement to identify where signage was genuinely needed and where the building itself could lead. The design approach balanced minimal intervention with strong legibility, ensuring signs were intuitive for first-time visitors and event audiences.
Visually, we took cues from the LSO’s communications programme, translating its energy into a refined three-dimensional signage design. Colour was used sensitively, drawing from the LSO palette while remaining harmonious with the stonework and historic context of St Luke’s.
Solution
ABG Design delivered a building-wide signage and wayfinding scheme for LSO St Luke’s, covering both external arrival points and internal visitor routes. The system provides clear, confident navigation throughout the venue, supporting concert audiences, workshop participants, and community users alike.
Three-dimensional signage elements, finished to a high standard, give the building a strong but respectful presence within its historic setting. By combining a sensitive material and colour palette with clear hierarchy and legibility, the wayfinding scheme enhances orientation, reinforces the LSO brand, and creates a cohesive visitor journey from street to seat.
