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Our Process

We design with purpose — asking the right questions to create work that lasts.

Jacob at desk designing Frenchay Campus wayfinding
Siobhan Robson

We are ABG Design.

We’re an award-winning studio with 30+ years experience in signage, wayfinding, branding, interpretation, and design for print.

We deliver the best results by embracing our passion and sticking to three guiding principles… think, create, share.

Think

We take time to understand our clients’ needs, audiences, and deliverables, identifying opportunities where design adds value. Through focused workshops, we encourage long-term thinking, future-proof creative outcomes, and build strong client relationships alongside great design.

Create

We brainstorm multiple design approaches to meet the brief, presenting more than one concept so clients can make informed choices. Working in partnership, we value feedback, refine outcomes collaboratively, and test designs where needed before launch.

Share

Once design work is complete, we ensure audiences can see and engage with it by working with trusted partners to maximise visibility across print, web, and social channels. We also equip clients with the tools they need to follow up with their audiences and partners effectively.

If you have a project for us, we’d love to hear from you.
Annie Lucas in design consultation
Jacob working on Stirling Castle Guidebook
For over 30 years, ABG Design has been crafting thoughtful design for a diverse mix of clients and venues…

Signage & Wayfinding

SOAS University hallway signage

Signage & wayfinding design is a significant area of our creative delivery, backed by vast knowledge, skill, and experience in transforming complex environments into navigable spaces.

From small-scale signage projects to complete campus-wide schemes, we deliver solutions that are fully integrated into the built environment.

Our work includes high-profile projects for Houses of Parliament, Historic Royal Palaces, London Symphony Orchestra and a host of Universities in the UK and Europe.

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Brand & Print

Stirling Castle guidebook - English cover and The Recreational Landscape pages

We pride ourselves on attention to detail when creating brand identities and producing publications that are strategically thought through, brief, and highly creative.

We are passionate about quality and go great lengths to explore different binding and printing methods when designing any publication.

Our brand and print design service has been undertaken for publications, map design and packaging design projects with Historic Scotland, Bath Abbey, Blue Circle, Historic Royal Palaces and many more.

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Exhibition & Interpretation

Bath Abbey exhibition

We specialise in exhibition design and interpretation, creating engaging spaces that communicate your story clearly and memorably.

Exhibition and interpretation design is vital for helping visitors connect with your content, making complex information accessible and inspiring.

Some examples of our work in this area include exhibitions and interpretation projects for South West Lakes Trust, Bath Abbey, National Army Museum, St Mary’s Church and more.

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