ASI Wise & Sensory Project Brand Identity and Communications

Client

ASI Wise & Sensory Project

Role

Brand identity, brand Guidelines, print design

Location

Truro, Cornwall, UK

Project

Since its launch in 2017 ASI Wise has grown into a leader in Ayres’ Sensory Integration education, offering opportunities for flexible learning pathways towards MSc Advancing Practice Ayres’ Sensory Integration as well as providing workshops, webinars and resources for clinical practice.

ABG Design was tasked with creating a cohesive brand identity across ASI Wise & Sensory Project, Through the Senses and Sensory Ladders.

The challenge was to design distinct yet connected visual identities that reflected the organisation’s professionalism and expertise while remaining flexible to support its evolving services.

Our approach

We developed a family of brands with shared design traits, ensuring cohesion across all projects while allowing each to retain its own personality.

Our work included full logo development and an 80-page comprehensive brand guideline document including printed materials, stand and exhibition design, merchandise, web platforms, and social media templates.

The focus was on clarity, accessibility, and communicating the community of practice that ASI Wise fosters.

Solution

The resulting brand family is cohesive, flexible, and recognisable, clearly reflecting ASI Wise’s expertise and global reach.

Each identity aligns visually with the others while supporting its unique purpose. The guidelines provide a structured framework for consistent application, enabling the brand to evolve alongside the organisation.

Today, the ASI Wise brand continues to grow, supporting their expanding services and creative needs, while effectively communicating the quality and impact of their work.