A new brand for Penzance – brand identity
The Penzance bid team approached ABG Design to help them ensure the town had a new brand that better represented the town personality and the people of Penzance. ABG Design worked closely with all bid members to really capture the tone of Penzance and also better represent the town and its wider offer, 3 Great art galleries, The first Art Deco seawater pool, Wonderful parks, Theatre, Cinema and a host of independent shops. Penzance has a great history when it was granted town status in 1614 and in 1404 King Henry IV granted the town a royal market. The new brand marks a new chapter for Penzance to showcase the town with its newly restored promenade.