Our approach
ABG Design led a collaborative process to understand how people actually moved through the campus. We ran workshops with staff and students, tested early concepts with users, and tracked real visitor journeys to pinpoint confusion points and priority routes.
From this insight, we developed a flexible information hierarchy and a dynamic signage family designed to work across old and new buildings alike.
We also created a suite of internal floor plans and orientation graphics so maps and signage functioned as one coherent system.
To ensure consistency over time, we produced comprehensive signage guidelines covering hierarchy, typography, placement, materials, and accessibility.
Solution
ABG Design delivered a campus-wide signage and wayfinding system supported by clear floor plans and robust guidelines for implementation. The result is intuitive, scalable, and easy for SOAS to update as departments and spaces change.
Over ten years on, SOAS and ABG continue to collaborate on updates, evolving the signage family as the campus changes — a clear sign the strategy was future-ready and made to endure.
