Historic Royal Palaces – Jewel House packaging

The Jewel House at The Tower of London is Historic Royal Palaces’ premium retail brand. To reinforce and support the brand’s high-value positioning ABG Design created a range of packaging including gift wrapping, related promotional materials and shop signage.

A bold repeat pattern – inspired by the Crown Jewels – uses an unexpected luminous colour within an otherwise restrained palette to evoke a sense of majesty befitting the Historic Royal Palaces.

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