RAF Museum – brand identity
ABG Design were commissioned by the Royal Airforce Museum London following a competitive tender to create a new brand identity and signage strategy for Historic Hendon. The scope of work included a new sub-brand identity for the Hendon and Cosford sites working with the The Royal Airforce logo that is recognised worldwide.
The scope of work included: a new positioning for the sub brands, headline and secondary fonts, colour ways and guidelines. A rationale and audit of all existing signs with new wayfinding strategy. Creation of a site orientation map. Specifications for manufacture and overseeing installation.
ABG produced a new style guide for all communications at the RAF Museum to work seamlessly across both the physical and digital applications. Phase 1 of the project involved an evaluation of the current communications and a proposed new positioning to include typefaces for information signage, print and digital applications.