Luxembourg Learning Centre – brand identity

As part of ABG Design’s ongoing work with the University of Luxembourg, ABG Design has created a brand identity for the new Luxembourg Learning Centre.

Besides offering classical library services, the Luxembourg Learning Centre offers a state of the art learning environment for students and for the general public. Users of the Learning Centre benefit from a digitally enhanced learning experience covering a large variety of learning settings; from individual workspaces to digital collaboration environments for small groups, through to interactive and virtual classrooms for larger groups of students who can be either on-site or connected via Internet.

ABG Design created the brand identity and user guidelines for the Learning Centre to provide a distinctive communications style and language built around the brand mark. A dynamic animated logo sequence was also created to generate interest in the new centre and to portray its values.

Howard Miles Managing Director of ABG Design said: “The Learning Centre is a very important addition to the University of Luxembourg Belval Campus and showcases the University’s commitment to collaboration, technology, infrastructure and resources for students and the general public. The new brand identity demonstrates this collaborative approach through overlapping circles and we are really proud of the end result.  It was great to see the animated logo sequence playing across the large HD screens when I walked into the building, it looked very impressive.”