National Army Museum – War Paint & Passchendaele exhibitions

As part of ABG Design’s continued work with the National Army Museum, ABG completed the design for two of the museum’s exhibitions in addition to the signage and wayfinding design.

The Museum’s first temporary exhibition since re-opening, ‘War Paint: brushes with conflict’ that has over 130 paintings and objects and explores the way war has been depicted.

The second telling the stories of the Battle of Passchendaele. On July 31st 1917, the British and French launched a massive offensive in the area around Ypres, in the Belgian province of Flanders. The third battle of Ypes, known in later years as Passchendaele, was not as bloody as the Somme the year before, but would achieve its own notoriety.

The exhibition embraces the National Army Museum’s communications approach and uses a host of historical images and rare artifacts that tell the very personal stories that surround Passchendaele.

More interpretation & exhibition projects