Norwich Research Park is a business community of research organisations with world-leading science credentials. Set in over 230 hectares of parkland and home to over 12,000 people, including 3,000 researchers and forty science and technology based businesses, Norwich Research Park is a bustling development.

Working with the client team, ABG Design developed a comprehensive signage strategy to highlight existing facilities and embrace new developments, including a branded master wayfinding plan and designing a comprehensive family of external signs. Phase 1 of the signage programme was completed in winter 2015 with all monolith, fingerposts and map lectern signs being installed.

The overall wayfinding approach zones the park into six distinct areas and all signage is appropriately coloured per zone, allowing for the parks future growth.